Funday Friday: Cover Reveal – The Before Now and After Then (again)

We heard you, we heard you!

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You didn't like the cover for The Before Now and After Then.  You got it, but you didn't like it.

We know.  We got it, and well, we knew something had to be done to it.  I could try to explain that cover but....is it even possible?  Let's try. Music is a central piece to the book, which has actually been the subject of debate.  However, Danny's parents are aging punk-rockers, he grows up on certain music, he exchanges the infamous mix tape (To the boy with the cool hair...) with Rusty, and they have the adorable date in the record store.  It shows their youth, it symoblizes many important moments and the generation gap between Danny and his parents that doesn't stand in their way.   Even Danny's best friend, Cher, is named after a musician and has lyrics painted on her floor.

The green is the color of Rusty's backpack, and some of you loved it, some of you hated it.

All in all, we've gone through around 30+ cover comps.  WHAT!?  30?! Yeah.  Why?  Because our authors mean the world to us and so does their satisfaction.  We want to give them what they want and sometimes, we don't really know what we want.  There were a few covers we all liked, we slept on it, and all woke up in the morning not being satisfied and knowing more had to be done.

For fun, we want to show you some of the covers that didn't make it next Monday and open up a discussion about cover design.  It IS important, it DOES matter, and boy oh boy did we get that first cover wrong!

In the mean time, feast your eyes on the new cover of The Before Now and After Then and let us know your thoughts in the comments.

Much love,

The Pen Name Publishing Crew